Book design

It feels like a phone, reads like a phone, but it’s not a phone! Odido introduces ‘Het Telefoonboekje’. As children progress through elementary school, their reading habits often diminish. Odido addresses this challenge with Het Telefoonboekje, the first phone-sized children’s book!

Geometric shapes, warm gradients, and a mirrored layout system form the core. A custom typeface, bold photography, and illustrations bring it to life. From digital to physical touchpoints, Odido looks and feels different, ready to shake up the market with a playful, human take on technology.

The Phone Book gave children a new way into reading through a format they already knew. More than 55,000 copies were distributed, and 72% of surveyed children wanted to read more in the same format. Familiar design sparked an appetite for more stories.