Case

Odido

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Visual Identity
Design System

The goal was clear: break away from telco conventions. Instead of owning a single colour, Odido embraces the full spectrum, reflecting its open and inclusive character. Geometric shapes, warm gradients and a mirrored layout system create a distinctive foundation, brought to life through a custom typeface, bold photography and illustration. Across digital and physical touchpoints, the identity gives Odido a playful, human take on technology and the confidence to shake up the market.

Take a look at merk.odido.nl

Client
Odido
Lead Agency
TBWA\NEBOKO
Brand Identity
Studio Neboko
Production
MAKE
Photography
Phenster
Illustraion
Buck
Custom Typeface
CoType
Digital Experience
Hypersolid
Spatial & Interior
DAY Creative
Brand Operation
VIM Group

Results

+94%

Aided awareness after only 15 months.

↑11th

Most valuable brand in The Netherlands.

#1

Seen as forward-thinking and human.

Odido quickly built recognition, preference and brand value. Its human and forward-looking character comes through clearly, showing how a distinctive identity can create both brand and commercial impact.

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