Wintertime Forever

Every year, the Dutch turn back the clocks. And every year, the same debate begins. But while changing the clocks might be a nuisance, there’s plenty about winter worth looking forward to.

So for Unox, we decided to turn a familiar frustration into a reason to celebrate the season. And who better to put an end to all those tricks with time than master illusionist Hans Klok?

In Voor altijd wintertijd (Wintertime Forever), Hans calls on the Dutch to vote for permanent wintertime. A tongue-in-cheek campaign built around a simple idea: why keep changing the clocks when there’s so much about winter worth keeping?

From cosy evenings on the couch to a steaming bowl of erwtensoep or stamppot with rookworst, the campaign celebrates the little things that make winter feel like winter.
Because some things are simply too good to turn back.