Icons
McDonald’s
Overview
For McDonald’s Icons, we celebrate the little behaviours that show just how irresistible its most loved products are.
Stealing a fry from your kids. Sneaking a McNugget from a colleague. Taking a bite of your partner’s Big Mac or having just one spoonful of their McFlurry.
Because you know something is iconic when nobody can keep their hands off it.
And when it comes to stolen fries, we decided it was time to do something about it. We called in Kevin Hazeleger, three-time and reigning Strongest Man of the Netherlands, as the French Fries Bodyguard.
Fans could have Kevin personally protect their fries from hungry friends, partners and anyone tempted to steal just one.
Hands off the icons.
