Winner Man
Eurojackpot
Overview
Eurojackpot’s latest campaign encourages living like a winner, winning the jackpot or not. The commercial features a confident man strolling in his morning attire, attracting admiration with his infectious self-assurance. The real wealth, the campaign suggests, is his mindset.
This fresh approach focuses on enjoying life and keeping dreams alive, regardless of winning. The relatable protagonist, chosen for his charisma and confidence, shows that anyone can be a “Winner Man”.
