Sometimes You Just Need Douwe Egberts

We ask AI just about anything these days. Even the questions we used to ask each other. In fact, 44% of Dutch people aged 18 to 40 now turn to AI for personal or emotional advice. But can a chatbot really give us what we need?

For Douwe Egberts, we explored the difference between getting an answer and feeling understood.
In the campaign film, a young man struggling with a breakup turns to AI for advice. What follows is a series of awkward attempts to move on, until a simple cup of coffee with his roommate gives him something no algorithm could: genuine human connection.

With Sometimes You Just Need Douwe Egberts, the brand reminds us that sometimes we don’t need better answers. We just need someone who listens.

Because some conversations are better shared over coffee.