Socks with a Good Story
Ronald McDonald Huis Nederland
Overview
A bedtime story is one of those little moments that means the world to a child. But when a child is in hospital, even the simplest family rituals can no longer be taken for granted.
For McDonald’s and Ronald McDonald Huis Nederland, we wanted to show just how much those moments together matter.
Introducing Sokken met een goed verhaal (Socks with a Good Story): three specially designed socks that do more than support a good cause. They become sock puppets, bringing bedtime stories to life.
By scanning the socks in the McDonald’s App, families unlock a narrated audio story they can act out together, turning a simple donation into a shared experience.
Because sometimes, the smallest things can bring us closer. And when a child is in hospital, being close means everything.
