‘Effe bollen, en klaar is Klaas’

For kids, Sinterklaas is all about magic. For parents, it’s also about finding the perfect gifts, keeping track of wish lists and getting everything ready in time. Even Sinterklaas himself could use a little help.

Luckily, helping out is what Billie does best.

In bol’s festive campaign Effe bollen, en klaar is Klaas, Billie takes on the role of Sinterklaas’ newest helper. But a red mitre, a white beard and Boxie dressed up as a horse aren’t quite enough to convince the kids.

As it turns out, Billie’s real talent isn’t playing Sinterklaas. It’s helping him get all those presents sorted. With playful humour, a familiar Sinterklaas song given a bol twist and plenty of self-deprecation, the campaign shows how bol takes the hassle out of gifting.

So everyone can spend less time worrying about presents and more time enjoying the magic of Sinterklaas.