Kicking Off the Season with ESPN

The new football season is just around the corner. And with it comes a familiar tradition: football clubs across the country opening their doors to fans for their annual Fan Days. But why should the players have all the fun?

For ESPN, we turned this football tradition on its head. Instead of celebrating the teams on the pitch, we gave the team behind the screens a Fan Day of their own.

For once, the presenters and analysts who bring football to fans every week became the stars of the show. Through a playful behind-the-scenes look, supporters got to discover their personalities, pre-match rituals and what happens when the cameras stop rolling.

Because before the players take to the pitch, there’s another team ready to kick things off.

The season starts at ESPN.