‘Effe Bollen’

Online shopping offers endless possibilities, but with more marketplaces, sellers and AI-generated content entering the mix, knowing who to trust matters more than ever. For our first campaign for new client Bol, we introduce ‘Effe Bollen’, a new creative brand platform that builds on something people already know and value: shopping with Bol should feel easy, familiar and worry-free.

The platform brings that promise to life through Billie and Boxie. Billie is a refreshed version of Bol’s original mascot, joined by Boxie, a playful dog made from the brand’s signature delivery boxes. Together, they bring warmth, humour and a recognisable personality to everyday shopping moments, from finding inspiration to getting help when you need it.

More than characters for a single campaign, Billie and Boxie create a distinctive world for Bol to build on. A flexible creative platform designed to travel across channels, stories and future campaigns, while making ‘Effe Bollen’ instantly recognisable as Bol.