The New Centraal Beheer

The renewed identity reflects the Centraal Beheer of today: a brand that is expanding beyond insurance, while staying focused on making financial matters feel simple, accessible and human. Developed by Studio Neboko, part of TBWA\NEBOKO, the new visual system builds on the brand’s most recognisable assets rather than replacing them.

To understand what makes Centraal Beheer unmistakably Centraal Beheer, we dove into the brand’s history and archives, rediscovering the visual details and characteristics that have shaped it over the years. From the refined green and updated logo to a warmer, more distinctive typographic style, those familiar ingredients were evolved into a contemporary and flexible identity that works naturally across today’s digital touchpoints.

The result feels ready for what’s next, while remaining unmistakably Centraal Beheer.
Take a look at Centraal Beheer’s Visual Identity here: https://tbwa.nl/studioneboko/centraal-beheer/