‘Closer to You’ wins Ster Gouden Loeki for charities
For the second year in a row, the Ster Gouden Loeki for charities has been awarded: this time to Ronald McDonald Kinderfonds and TBWA\NEBOKO.
The winning campaign, ‘Closer to You’, was created to mark the charity’s 40-year anniversary and to renew attention to the importance of its mission.
At the heart of the campaign is an emotional animated film that brings the importance of togetherness to life in a distinctive way. The film tells the story of a young girl who, driven by love and determination, sets out on a nighttime journey with her home to bring her family closer together. Told through her eyes, the story makes the experience of families with a sick child both tangible and deeply human.
The campaign reflects the core mission of Ronald McDonald Kinderfonds, with winning the Ster Gouden Loeki underscoring the power of its story. It demonstrates how creativity can make the importance of togetherness truly felt, while successfully increasing awareness of the charity’s mission among a wide audience.
“It’s incredibly rewarding to contribute our creativity to something as meaningful as the Ronald McDonald Kinderfonds,” say creatives Patrick and Olger. “This recognition marks a meaningful milestone for everyone involved and reinforces the enduring relevance of Ronald McDonald Kinderfonds’ mission: keeping families close when it matters most.”
