Three TBWA talents made it into the M100! Three TBWA talents have made it into the top 10 of the most influential advertising professionals in The Netherlands! Darre van Dijk leads the list for the fourth year in a row, followed by Rik Ledder in second place and Jordi van de Bovenkamp in seventh. Proof…

‘Klinkt als Weekend’ wins Greatest TikTok of the Year at TikTok Ad Awards 2025 Another win – and a big one. At the TikTok Ad Awards 2025 Benelux, ‘Klinkt als Weekend’ was awarded Greatest TikTok of the Year. This honour celebrates the campaign that used the platform in the most creative, innovative and truly TikTok-native way. A social-first…

A night of wins at the Effie Awards! What a night! Last night at the Effie Awards felt like everything we strive for at TBWA\NEBOKO. Creating work that not only stands out, but truly works. And that was recognised, every one of our entries won an award. Proud is an understatement. Wins: Gold: Whamster!Advertiser: Albert…

The way brands are built has changed. Entire empires are built on social and through creators, not traditional advertising. In this whitepaper, we explore what the new generation of brands can teach us about building relevance today. From Poppi to Jacquemus, Gymshark to Arc: we break down the tactics behind their rise and what every…

New campaign for Save the Children We don’t show children as victims, but as Save the Children sees them: full of potential. Save the Children’s new campaign shifts the perspective on children in need. Instead of portraying them as victims, the work shows them through the lens of who they might become: a surgeon, a…

Agency of the Year 2024! So proud. So grateful. So happy.We were named Agency of the Year at the SAN Awards! And this isn’t just any award. It’s a recognition of the work we created, together with, and for, some of the most iconic brands out there. With our campaigns for Albert Heijn, the Dutch Lottery, and…

Silver Lion for Maccie So proud. So grateful. We’re excited to announce that we won the Silver Lion for our “Maccie” campaign for McDonald’s Netherlands. This prestigious award highlights the creativity and impact of our collaboration. By smartly integrating Tikkie, we made sharing a McDonald’s experience easier and more fun than ever before. Watch the…

OAG Netherlands launches Dark Horses TBWA\NEBOKO, DDB Amsterdam, and 180 Global bring award-winning London sports agency to the Dutch market. Dark Horses, part of TBWA Worldwide, brings specialist sport marketing expertise to the Netherlands. The agency helps brands connect with fans through creative and strategic campaigns, tapping into the growing power of sport as a…

dotdotdash opens European hub in Amsterdam As part of the Omnicom Network, the expansion marks a bold step in dotdotdash’s renewed brand vision. International technology and design studio dotdotdash has launched its European hub in Amsterdam. Led by Chris Henderson (ex-AKQA) and Daniel Sytsma (ex-Dentsu Creative), the studio focuses on building modern brands through an…

The work for financial services brand Centraal Beheer is the 63rd installment of the campaign, and the first spot from TBWA\Neboko, following a remarkable 37-year run with DDB Unlimited.

To celebrate the 40th anniversary of Wham’s “Last Christmas,” TBWA\NEBOKO recreated iconic scenes from the original music video for Albert Heijn’s ad campaign, featuring a cameo by Andrew Ridgeley and a new character, a disgruntled hamster.

Disaster or salvation? Our CEO Rik Ledder discusses the dual role of advertising in the climate issue Last month, the research report on ‘advertising emissions’ was published. It focused on the responsibility that we, as an industry, feel for emissions of greenhouse gases resulting from increased sales due to advertising. A large majority of decision-makers…