Whamster
Albert Heijn
Overview
For Albert Heijn’s 2024 Christmas campaign, we reimagined the classic music video’s warm, nostalgic atmosphere – now starring the supermarket chain’s beloved Hamster character, familiar family faces, and a special cameo by Andrew Ridgeley himself.
This campaign blends past and present, bringing the timeless holiday spirit to life for a new generation. It’s a true testament to how a shared cultural moment can continue to inspire and connect us all, year after year.
