Watch Us Move

"Watch Us Move" was a global adidas platform that lived on all channels. A world-wide multi-product launch that brought adidas performance and Originals products together under a single unifying powerful message that speaks to all women as one brand, with one voice. We told women-led narratives, from personal stories to product to production. Our diverse cast and crew resonated with women everywhere. Solidifying adidas as the brand that truly supports women.