The start of something good

Put down your kale smoothie. Step out of the ice bath!
We’re proud to launch “The Start of Something Good” for Becel. This bold and playful campaign shows how something as simple as choosing Becel, which is naturally rich in omega-3 and good for the heart, can be the first step toward a healthier lifestyle. In a world full of health trends, Becel focuses on what truly matters by supporting your heart every day. By making Becel your daily spread, you’re taking a small but powerful step toward better wellbeing.