The Intentional Typo

What looked like a small mistake at PSV’s stadium was fully intentional. A banner wishing everyone a sporty 2026 appeared, signed by PVS, with two letters deliberately flipped. Confusion followed instantly. Social feeds filled up, group chats exploded and soon everyone was talking about it. Because in football, even the smallest detail gets amplified.

That reaction was exactly what Centraal Beheer wanted. The awkward feeling of a public mistake is something every entrepreneur recognises. One small human error can quickly become a big problem.
Then came the reveal. A second banner appeared with the familiar line: “Even Apeldoorn bellen.” Confusion turned into a smile and a clear reminder of why being prepared matters.

With ‘The Intentional Typo’, Centraal Beheer shows that mistakes are part of doing business. But their impact doesn’t have to be. With Centraal Beheer’s business insurance, entrepreneurs can recover quickly and move forward with confidence, even when everyone is watching.