Communication about sport and health is mainly about the individual. However, the social environment plays a crucial part in reaching your goals. No matter how big or small they are. Therefore, ‘Sterk met Campina’ wasn’t only about sports and nutrition anymore but needed to include mental support from the direct environment. That’s why the new brand film of Campina doesn’t show Dutch sports heroes but concentrates on a more relatable ‘father-son connection’. We see a young boy imagine becoming as strong as or even stronger than his father, his hero. As he is encouraged by his father, we see the role that Campina can play in helping the boy achieve his goals.