300 Jaar

Founded in 1726, Staatsloterij has marked the milestone with a cinematic new brand film that moves through three centuries of Dutch history in one continuous chase.

The story begins with a single ticket and a single dream. As it’s swept through time, the film travels from 18th-century streets to defining cultural moments, landing back in the present day with one idea intact: ambition never dates.

Rather than looking back in nostalgia, the campaign focuses on what has kept Staatsloterij relevant for 300 years – support for dreams, progress and possibility, generation after generation.