Round up and invest

Many young adults still see investing as something complicated and out of reach, when in reality it can start with something as small as buying an ice cream.

For ING Netherlands Investments, Willie Wartaal brings that idea down to earth in a campaign built around ‘Rond af en Beleg’, a feature that automatically rounds up everyday purchases and invests the difference.

Using Willie’s playful wordplay and recognisable presence, the campaign turns financial hesitation into something light, relatable and easy to understand.

The films and social content translate investing into clear, everyday behaviour, showing that putting your money to work doesn’t have to feel big or intimidating.