Ronald McDonalds House 40 Years
McDonald’s
Overview
For the 40th anniversary of Ronald McDonald House Charities, TBWA\NEBOKO created the emotional campaign “Closer to You.” The animated film tells the story of a young sister finding a creative way to bring her family closer during a difficult time, highlighting the power of proximity and family in vulnerable moments.
The campaign supports the charity’s mission and underscores the importance of keeping families together when a child is in the hospital. For 40 years, the foundation has provided families with accommodation near hospitals to support them in times of need.
TBWA\NEBOKO developed the concept and film to celebrate the charity’s impact and raise awareness. The animation sends a message of hope for the thousands of families who can stay together during tough times.
