Give each other a little luck

In this New Year’s Eve campaign for the Dutch State Lottery, we tell the story of a grumpy old man and his even grumpy cat. Showing that real happiness doesn’t come from winning big, but from the small meaningful acts of kindness we share. 
 
We brought this idea to life through a handcrafted stop-motion film, using craft rich in detail and emotion to reflect the warmth and humanity at the heart of the story.