Meet Ilse

We’re all working to live a better daily life, but it’s a challenge! Albert Heijn’s latest campaign promises to help you get there, with a new hero who understands the challenges of busy, modern life. Meet Ilse, a working mom with plenty to juggle and Albert Heijn’s newest store manager. With Ilse’s help, the new campaign reminds us all what’s great about Albert Heijn.

Along with Ilse, Albert Heijn has introduced a completely new look: the “blue world.” Fresh, bright blue catches the eye and stands out from our competitors, and the tone of voice is always relatable and relevant in time, place, and context.