
Maccie
McDonald’s
Overview
The Dutch are famously thrifty and unapologetic about splitting the bill. In 2023 alone, over €6.6 million ($7.1 million) was settled through Tikkie, a popular Dutch payment request app, with five Tikkies sent every second.
However, requesting small amounts of money isn’t always smooth sailing—it can sometimes create awkwardness, strain friendships, or even jeopardize a second date. McDonald’s Netherlands has found the perfect way to ease this friction with ‘Maccie’, its very own payment request system designed to make small debts fun and friendly.
