Live fearlessly
Pro Activ
Overview
High cholesterol is more common than you’d think. But that doesn’t mean you have to live your life worried about cholesterol. All you have to do is spread Becel ProActiv on your sandwiches, and from there? Live fearlessly.
High cholesterol isn’t top of mind for most people (over 90% of Europeans don’t know what their cholesterol level is), but it is a big problem. So how do you get a cholesterol lowering message across? By using a stuntwoman that embodies Becel ProActiv’s new brand line!
The stuntwoman, while filming one of the most unconventional movies of our time, showcases her calm and bravery as she gets flung all over the place. She fears nothing despite the omnipresent dangers that come with shooting a genre-blending, mind-bending sci-fi kung fu flick. Why? Well, once you have your cholesterol in check, there’s not much else to fear.
