Dick Advocaat is the first uncrowned Koning TOTO.
If there is one Dutch football coach who has the CV to become Koning TOTO, it is Dick Advocaat. Dick Advocaat. Nobody has been manager of so many clubs and countries as the little general.
He could boast about that, but Dick remains a down-to-earth Dutchman.
The kick-off of the omnichannel campaign took place around the most well-known (football) talk show of the Netherlands: VI Vandaag.
Wilfred Genee tried, together with table mate René van der Gijp, to get Dick Advocaat to allow himself to be crowned. Advocaat did not appreciate this and left the studio. With #WhereisDick, the video quickly circulated on social media and news sites.