Ice-Tea Insurance

Together with Lipton Ice Tea we are kicking off the summer with “Ice Tea Insurance”. A playful campaign based on a familiar frustration: ordering an iced tea on a terrace and getting the wrong brand. Research shows that 81% of people automatically expect Lipton when they order iced tea. If they get something else, they can claim a free Lipton via liptoniceteainsurance.nl. The face of the campaign? No other than O.G. Ice-T. A legendary original teaming up with the original iced tea, delivering a bold message with a wink: when it comes to iced tea, brand matters!