From — To
ING
Overview
With over 50 million travelers passing through Amsterdam Schiphol Airport yearly, ING saw an opportunity to celebrate these life journeys. But instead of traditional airport ads that often blends into the background, the objective was to leave a lasting emotional impression on travelers and inspire them to pursue their own journeys, without judging or telling them how to live their lives.
The billboards aligned perfectly with ING’s “Do Your Thing” motto, but with a new, emotional meaning.
