Even Apeldoorn bellen #63

A new era, the same iconic humor. We grew up with Even Apeldoorn bellen, the longest-running campaign in the Netherlands and a true icon. Since 1986, the slogan has stood for a reliable solution when things go wrong. With Scammers, we’re launching a new campaign. It’s the first campaign we developed together with Centraal Beheer after the 37 years with DDB. The video follows a backpacker, a mysterious message, and one second of doubt that changes everything. Because what if a simple scam… isn’t so simple after all? The campaign goes beyond TV and lives on TikTok, Instagram, and other platforms. A modern translation of a classic, ready for a new generation.