Duurzaam Wonen
ING
Overview
For ING, we created a social-first campaign that taps into a universal truth: everyone is just a little curious about what the neighbours are up to. Enter Daan Alferink: stylist, personality and our unofficial “chief neighbour inspector.”
The TVC sets the stage, introducing Daan as he does what everyone secretly wants to do: peek inside someone else’s upgraded home. On social, we take that idea further with “Gluren bij de buren” – a playful content series where Daan drops by real people’s homes to explore how they’re making their places more sustainable. From clever tweaks to full-on upgrades, he uncovers it all with humour, curiosity and just the right amount of neighbourly nosiness.
