McDonald’s is a place that teens love for its affordable and delicious food, but also value McDonald’s as a place where they can hang-out with their friends. They feel welcome and really can come as they are. We wanted to leverage that position. As their favourite feel good hang-out, McDonald’s wanted to do something extra for them to gain teenage preference.

If you are not 18 yet, it’s hard to find cool places to hang-out, unless you use a fake ID. But not at McDonald’s. To become the champion for teens, McDonald’s introduced a special club night: Club McDonald’s. For one night only, one McDonald’s restaurant was transformed into a nightclub, exclusive for 16- and 17-year old teens.