Outsmarting Scammers
ING
Overview
ING introduced a new campaign concept showing how customers can use its services and, more importantly, how good that can feel.
The first campaign focuses on outsmarting scammers with ‘Check het gesprek’. This in-app feature lets customers instantly check whether it’s really ING calling them. The tool is part of ING’s efforts to combat helpdesk fraud, where scammers pose as bank employees.
In the TV commercial and online films, a woman uses the feature to discover she’s dealing with a scammer. She then handles the situation in her own unique way.
