#BoostOranje
ING
Overview
When it comes to Oranje, everyone has an opinion. That passion is what makes Dutch football culture so strong. But online, football debate is increasingly turning into personal attacks on players.
Research shows that this negativity doesn’t stay online. It affects players and can even impact their performance on the field.
That’s why ING launched #BoostOranje, a campaign that encourages fans to share their support instead. By putting part of its media budget behind positive fan posts, ING turned social media into a platform for encouragement rather than criticism, making support for Oranje visible exactly where players need it most.
