Believe in luck

Winning the jackpot is a dream come true for everyone, but there is nothing more valuable in life than love.
That message rings loud and clear in Dutch State Lottery’s campaign for their New Year’s Eve Draw 2023. This special campaign tells the story of a young man who doesn’t let happiness depend on a big cash prize. On his journey through time, he discovers what really matters in life. When he must choose between the lottery ticket he just bought, or love, his choice is quickly made.