You Got This — Campaign
In 2024, together with adidas we introduced a refreshed brand campaign incorporating a new lead font and simplifying its wordmark to emphasize its iconic nature. This transformation was unveiled through the new brand campaign, marking the beginning of a cohesive journey.
The central theme of this campaign is the powerful and encouraging message YOU GOT THIS, designed to uplift athletes of all abilities. To remind every athlete that no matter who they are or what sport they play, they can overcome any pressure and reclaim their love for the game.
Credits
- Concept
TBWA\NEBOKO - Graphic Design
Studio Neboko - DTP
TBWA\MAKE - Photography
Marvin Leuvrey, Florence Pernet - Retouching
Loupe & Co., Purple Martin Studios