Creating a new identity for a brand with 8 million customers doesn’t happen often. The goal was clear: break away from telco norms. Instead of one colour, we used all of them, reflecting Odido’s open and inclusive character.

Geometric shapes, warm gradients, and a mirrored layout system form the core. A custom typeface, bold photography, and illustrations bring it to life. From digital to physical touchpoints, Odido looks and feels different—ready to shake up the market with a playful, human take on technology.

Take a look at merk.odido.nl