‘Klinkt als Weekend’ wins another award at The Best Social Awards
The success of ‘Klinkt als Weekend’ continues. After winning Greatest TikTok of the Year at the TikTok Ad Awards 2025 Benelux, the campaign has now also been awarded Best Influencer Campaign at The Best Social Awards.
Created by TBWA\NEBOKO for Albert Heijn, the campaign brought together Bram Krikke and Corry Konings to transform Whigfield’s iconic Saturday Night into a new Dutch weekend anthem. Designed as a true TikTok-first activation, the campaign perfectly tapped into the humour, music culture and participatory nature of the platform.
The result was a social phenomenon. The track quickly spread across TikTok, inspiring thousands of user-generated videos and reaching millions of people. What started as a TikTok moment soon moved beyond the platform, becoming a recognizable weekend soundtrack both online and offline.
Winning Best Influencer Campaign at The Best Social Awards highlights the power of the collaboration between creators, brand and platform – and proves once again that ‘Klinkt als Weekend’ is more than a campaign; it’s a cultural moment.
A huge thank you to Albert Heijn, Bram Krikke, Corry Konings, Holy Fools and dentsu Media for making this success possible.
