And this isn’t just any award. It’s a recognition of the work we created, together with, and for, some of the most iconic brands out there. With our campaigns for Albert Heijn, the Dutch Lottery, and Unox, we also took home four SAN Accents. But above all, this win celebrates the energy, creativity, and dedication of everyone at TBWA\NEBOKO. Every single day. And yes, we do this in an industry full of agencies we admire and respect. Which makes this win all the more meaningful. We’ll be celebrating this one for a long time.
 
What the jury said:
A well-deserved win for Rik Ledder and the entire TBWA\NEBOKO team. The main jury was unanimous in its decision:

“With the guiding principle ‘Change by staying yourself’, TBWA\NEBOKO underwent a fundamental transformation: from a structured, siloed model to a fully integrated organization, with social at its core and a clear vision on AI that is already being put into practice. 
This transformation is not superficial, but deep and future-focused. 2024 was also the most commercially successful year in the agency’s history. New clients, deeper relationships with existing partners, and a strong cultural shift have laid the foundation for sustainable success.
The clarity and energy of the leadership team inspire confidence in a future-proof direction. Why did TBWA\NEBOKO win? Everything fits. From structure and strategy to work and culture. TBWA\NEBOKO shows how a large agency can reinvent itself without compromising creativity or relevance.

The jury summed it up perfectly: ‘A business case for the entire industry.’ TBWA\NEBOKO is, without question, the SAN Agency of the Year 2024!”