Darre van Dijk

Darre is Chief Creative Officer of TBWA\NEBOKO since January 2016 and a member of TBWA’s Global Creative Core, the leadership group responsible for driving the network’s global Disruption® ethos.

Before joining TBWA, he served for ten years as CCO of Ogilvy & Mather Amsterdam.

Over his career, Darre has won 400+ international awards, including 38 Cannes Lions, numerous shortlists, and a Cannes Lions Grand Prix for Why Wait Until It’s Too Late for DELA, 
a campaign that went on to win over 50 awards worldwide and was later adapted into a prime-time TV format.

His passion for creative storytelling runs parallel with music. Under his alter ego Darius Dante, he writes, composes, and produces music that has reached the pop charts and earned recognition at Cannes Lions and Clios in the Music & Entertainment categories.

At Ogilvy, Darre was part of the global Coca-Cola team behind Choose Happiness (2015). The TV ad What Are You Waiting For became one of the most Shazamed commercials worldwide that year. He also wrote and performed The Choice Is Yours, featured in Ubisoft’s Just Dance Now 2016.

At TBWA\NEBOKO, his work embodies a philosophy of un-boring advertising, from unconventional global campaigns for Adidas to iconic local work. The Nederlandse Loterij was named Advertiser of the Year (2019) and won the Gouden Loeki four times. Koning TOTO became a culturally defining campaign, winning a double Golden Effie, including a European Grand Effie.

Other notable work includes McDonald’s (Maestro, Good Times Island, The World’s Smallest McDonald’s), leading the global Philips pitch for Omnicom, and Albert Heijn’s Appie Today with 32 formats generating over 75 million organic views, followed by the brand relaunch featuring supermarket managers Ilse and Daan (played by Jeroen van Koningsbrugge).

Darre is also the creative force behind T-Mobile’s The Unlimiteds, the transformation into ODIDO, and part of the global leadership team for Adidas’ You Got This.

Under his creative leadership, TBWA\NEBOKO was named Agency of the Year in 2017, 2020, and 2025. In 2021, VIA crowned him Today’s Legend. He was voted #1 most influential advertising person of the year at the Media 100 in 2023, 2024, 2025, and 2026.